Via LA told Streaming Media that it contacted unlicensed media companies during 2025 to give them “a window to secure a license” under the previous terms, but the company didn’t go to the trouble of issuing a press release or public announcement, opting instead for direct outreach. Any company that didn’t respond or wasn’t contacted now faces the new rate structure as its starting point for negotiations.
Stop putting “quietly” in your fucking headlines, you hacks. This wasn’t “quiet”, it was very publicly announced.