Speaking during a Summer Game Fest interview with Game Business Live (via GameSpot), Microsoft's recently installed Xbox chief strategy officer, Matthew Ball, spoke about the impact of...
Yeah, but from a business perspective the whole reason they raised the price was to make more money, not the same amount they made before. Their projected profits were probably based on current users so breaking even or not reaching those projected profits would be considered a huge failure.
Yeah, but from a business perspective the whole reason they raised the price was to make more money, not the same amount they made before. Their projected profits were probably based on current users so breaking even or not reaching those projected profits would be considered a huge failure.
They’d have taken a certain level of loss into consideration when they made the change.
They definitely wouldn’t want to break even on profits though.
Are they really that naive and stupid?